Copyright 2006 Donna Gunter
A pal of mine calls me the "Domain Queen", given that at one time I owned round 50 domains. I’ve permit lots of them move (I personal simplest 22 now) as my business has changed and developed, or I’ve just definitely lost interest inside the venture. I’m regularly asked how I go about picking powerful domain names, in order the "Domain Queen", I’ll share my thought method with you.
1.What’s the reason of the area call? Are you planning on the use of this name as the main website in your enterprise, as a one web page income letter website online, or squeeze page website? If the area call can be your number one business enterprise internet site, try to discover the nearest version in your corporation name that you could. If you’re just beginning out, select your business call and area name with care. When I started my virtual assistant exercise, I selected the call SOHO Business Solutions, as I thought anybody knew that SOHO stood for Small Office, Home Office. I suppose I’ve run into 2 humans in my 7 years in business who knew what that acronym stood for. If I had it to do once more for this commercial enterprise, I could pick a commercial enterprise call and area call with virtual assistant within the identify, like InternetMarketingVirtualAssistant.Com, a name I just these days bought.
If the purpose of a domain is for a one-web page income letter site or a squeeze page, assume beforehand as to how you may promote this site. Because content is king in modern net advertising world, there may be little hazard that both of those kinds of web sites might be picked up by means of the serps on key words. Therefore, your pleasant advertising strategy is PPC, or "pay in line with click on", where you’re shopping for key phrases for placement in engines like google. If you are buying keywords from Google, as an example, the paid listings appear on the pinnacle of a search in a blue container, or down the right-hand aspect of your display screen. You want to make sure that the info displayed there may be compelling enough to get a person to click and visit your website. So, as an instance, I’ve created a squeeze page, GetMoreClientsOnline.Com, which has a compelling solution to a commonplace hassle that my clients have, as a side door gateway to my OnlineBizCoachingCompany.Com training website.
2. Brainstorm a list of thoughts of the hassle you are looking to remedy or the solution that you have. A area name that absolutely suggests what you do, or a hassle which you remedy, or a solution that you need to a hassle will deliver a visitor a reasonably clear image of what s/he’ll locate to your internet site. What I generally do is visit my domain registrar, www.UltraNetDomains.Com, and just start plugging in the names I’m brainstorming till I provide you with 3 or 4 that are to be had. If the domain call that you type in isn’t always available, the provider will give you 10 or so alternates that allows you to remember. I determined this trade list pretty helpful these days in selecting the call of an article directory website online that I want to create.
Three. For search engine marketing (Search Engine Optimization) functions, it enables to have your key phrases in your domain call. Marla Regan, who is a expert organizer, has positioned key phrases in her domain call, OrganizedTime.Com. Retirement Coach Lin Schreiber has her key-word niche in her area, RevolutionizeRetirement.Com. Consultant John Reddish has the desired final results keywords in his domain, GetResults.Com. I personal a website that I haven’t but advanced for house sitters, BecomeAHouseSitter.Com. Before shopping for your area, make a listing of key phrases that someone might use to locate you on line. This list ought to include your industry, your goal marketplace or niche, a hassle your target marketplace has, or an answer that you could provide.
4. Shorter is higher, if it is to be your primary area. I have not constantly accompanied my personal regulations here, as I tend to have business names which might be quite lengthy. If the area name goes to be your number one domain wherein your primary e-mail address might be housed, you want your domain name to be as short, catchy, and noteworthy as possible. After a few times of spelling out your prolonged electronic mail cope with, you’ll come to appreciate the beauty of a brief domain name. Your domain call can include up to 67 letters and numbers, despite the fact that I would inspire you not to have certainly one of this length, and might include no unique characters apart from hyphens.
5. Purchase your your given name as a website name. I commonly tell my customers now not to try to brand their given name as their commercial enterprise name, as that takes a few years, tons cash, and plenty of hard paintings to have the name popularity of Oprah, for example. However, it still will pay to buy your given call as a domain name, as well as any not unusual misspellings of your name. Many humans suppose my call is Donna Gunther, with an "h" inside the remaining call, but I’ve been unable to check in that commonplace misspelling of my call, as a photographer in Venice, CA, has owned in on the grounds that 2000. Once you’ve got purchased your call as a website, you could redirect it for your primary website. This way that when a person sorts in a site, they land at the website to that you pointed that area. So, presently DonnaGunter.Com redirects to OnlineBizCoachingCompany.Com because I do not want to apply my name as a website, despite the fact that that might change in the destiny.
6. Buy the .COM version of the name if it’s far available. When people hear a domain call, they "pay attention" .COM whether or not it is .NET or .BIZ or .ORG or whatever. So, it can pay to find a area name that you like this is part of the .COM own family. If you just can’t get the call you need, try a hyphenated version of the .COM name. For example, after I became looking for a website name for my Self-Employment Coaching Gym, I absolutely desired SelfEmploymentSuccess.Com, however it wasn’t available. However, Self-Employment-Success.Com changed into to be had, so I grabbed that. Many SEO experts kingdom that engines like google like hyphenated names, and many on-line enterprise proprietors use hyphenated keywords in their domains to be more appealing to search engines like google. I do not have a clear solution as to the validity of this theory, so I simply recommend going this direction before having to motel to the .NET or .BIZ of the name you preference. Some area name holders may be willing to promote you the domain call which you need. You can discover who owns a site name by means of checking the WhoIs Registry at Internic, http://www.Internic.Internet/whois.Html. For info approximately united states of america codes (two-letter) pinnacle-degree domains (.UK or .CA, for instance) go to http://www.Uwhois.Com/cgi/domains.Cgi?User=NoAds
7. Consider proudly owning other versions of your number one domain call. If you are registering the .COM model of a website to your business, you could additionally want to comfy variations of the name, change spellings, commonplace misspellings, and the .NET and .ORG variations of your area and repoint them in your predominant website online to preserve them out of the hands of your competition. You can also cross broke in no time with the aid of shopping all of those variations, so exercise some restraint to your purchases and don’t move crazy with buying every single variant of your domain name. For my education company website online, I personal each the OnlineBizCoachingCompany.Com and OnlineBusinessCoachingCompany.Com and decided that become properly sufficient.
Your area name is the beginning of the establishment of your presence online, Take some time and placed some idea into the manner in order that the domain call serves you well within the years to come, and is an powerful tool for assisting you get greater customers on-line.